To Tesla or To Not Tesla : P2 [Short]
1.] Identify and examine Tesla’s resources and capabilities. 2.] Does Tesla have a sustainable competitive advantage?
I would conjecture the organization may indeed be on track to having a sustainable competitive advantage, as Tesla Inc is a beneficator to being an early entrant into the EV market. At first sight, this seems to have granted the company a temporary competitive advantage; however, Tesla Inc has managed to continue such by expanding it’s manufacturing capacity as-well-as increasing R&D efforts and securing hard-to-find supply routes — all to which embellishes the ‘Tesla’ uniqueness factor.
Per Tesla.com:
“battery production at Gigafactory 1 reached an annualized rate of roughly 20 GWh, making it the highest-volume battery plant in the world.”
Furthermore, the above statement affirms the organization is en-route to securing a sustainable competitive advantage; albeit, the organization continues to leverage its early-positioning via the aforenoted stratagem. Tesla is ‘unique’ because ‘uniqueness’ is proliferated by Tesla Inc itself; therein securing the organization a sustainable competitive advantage.
[side note] → Data is king. It is more valuable than oil. .. perhaps Tesla may be better positioned the coming years, given EV success is predicated on algorithmic learning; and computers require loads of pre-existing data to ‘learn’. Elon should leverage all data collected today for tomorrow. Hopefully, Tesla’s early marketplace advantage translates to a long-term competitive advantage. Only time will tell.
